The "Air Raid Precaution" cigarette card set by W.D. & H.O. Wills, released in 1938, is a fascinating collection offering a historical snapshot of pre-WWII Britain. With 50 vividly illustrated cards, this set was designed to educate the British public on air raid safety measures, anticipating the dangers that would soon become a reality during the Blitz. Each card provides practical advice on preparing for air raids, covering topics such as blackout protocols, gas mask usage, and safe sheltering practices.

Produced by the Imperial Tobacco Company, these cards reflect the government’s push to ensure civilian preparedness amidst rising tensions in Europe. The detailed illustrations and accompanying descriptions highlight various scenarios and safety tips, including protection from gas attacks and proper use of emergency equipment. Collecting these cards not only engaged the public but also helped disseminate critical information in a time of growing unease. Today, this complete set is a collector's item, appreciated both for its nostalgic value and as a poignant reminder of the era’s atmosphere. It's sought after by collectors and historians alike, offering insight into the everyday lives and resilience of the British people on the eve of WWII